Marketing Blue Moon as a Craft Beer Is Perfectly Legal, Says Court
There’s no legal definition for a craft beer.
Calling the mass-marketed wheat ale Blue Moon a “craft beer” is certainly a stretch — but according to a federal court, it’s perfectly legal. On Monday a judge threw out a lawsuit brought against Blue Moon maker MillerCoors for deceptive marketing practices, reports Consumerist.
The suit was filed back in the spring by a California man who took issue with what he claims are the brewing giant’s efforts to position Blue Moon as a craft beer: The beer’s label contains the phrase “Artfully Crafted,” and MillerCoors is not mentioned anywhere on the packaging,…