Luxury Tequilas on the Rise
Over the past decade, tequila has shifted from the traditional frozen margarita to luxury tequila offerings served in artisan cocktails, neat or on the rocks, according to the Distilled Spirits Council.
The Council reports that the tequila category has seen substantial growth, particularly in its high-end offerings. While tequila volumes in the U.S. have grown an average rate of 5.8 percent per year, much of the growth is powered by the rise of high-end and super premium tequila. Super and high-end premium saw an increase of 706 percent and 292 percent, respectively, since 2002.
“A common trend we’re seeing across