Lunch Visits Continue to Decline at Restaurants

September 13, 2016

Recent menu price hikes have steepened lunch visit declines.
Exclusive Brief: 

Foodservice lunch, which accounts for a third of all foodservice traffic, has posted consecutively steeper declines over the past six months, reports The NPD Group, a leading global information company. In the quarter ending June 2016, lunch visits declined by 4 percent compared to same quarter year ago, the steepest decline of all main meal dayparts, according to NPD’s ongoing foodservice market research.