Luck of the Irish: St. Patrick’s Day Boosts Foot Traffic

March 17, 2016

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St. Patrick’s Day boosts food and beverage purchases, First Data finds
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Long a day celebrated only in neighborhood pubs, St. Patrick’s Day (and the accompanying weekend) has become a busy time for restaurants. And the action isn’t just limited to full-service restaurants and bars. Fast casuals serving wine and beer or a full bar menu are capturing some of that luck o’ the Irish.