LRXD Wins Matchbox Food Group Restaurant Account
Casual, contemporary dining chain selects first ad agency as it expands into more states
Denver, CO (RestaurantNews.com) “Health & Happiness” advertising agency LRXD was awarded agency-of-record duties for the growing Washington, D.C.-based dining chain Matchbox, LRXD CEO Kelly Reedy announced today. There was no formal pitch process or prior agency.
LRXD’s multimedia campaign will include brand positioning and traditional advertising—along with digital, a new website, social media, in-store materials, events, promotions and a new customer loyalty program.
The first round of creative is breaking this month in Matchbox’s new Sawgrass Mills, Florida, market, and an additional campaign will break