LRXD Wins Central BBQ’s Branding and Advertising Business
Denver, CO (RestaurantNews.com) Health & Happiness Agency LRXD has been chosen as the lead agency for Central BBQ as the Memphis-based eatery expands its dining concept throughout the Southeastern United States, CEO Kelly Reedy announced today.
LRXD won a pitch against a group of undisclosed agencies in which no consultant was hired. Central BBQ currently has three restaurants, with plans to grow regionally.
The scope of LRXD’s work will include everything from positioning the brand to creating and implementing an integrated multimedia campaign that involves traditional advertising, brand identity, digital, web design, social media, in-store materials, events and promotions.