LRXD and Garbanzo to “Free the Falafel” in Restaurant’s Recipe Promo
Denver, CO (RestaurantNews.com) Health & Happiness advertising agency LRXD is helping fast-casual eatery Garbanzo – Mediterranean Fresh modernize its traditional specialty – the falafel – in a monthlong promotion starting May 22.
“Free the Falafel” is a two-part promotion. The first part is an introduction of three new falafel flavors (Sweet Potato, Red Curry and Jalapeño). Whichever falafel flavor sells best will be given away from June 12 through June 16 (starting on International Falafel Day). The second element of the promotion is a fan vote for the next great falafel flavor: Spicy Buffalo, Tomato Basil Quinoa or Flyin’