Little Greek Rebrands as Little Greek Fresh Grill
Little Greek, the Tampa, Florida-based fast-casual Greek restaurant with an American influence, has a new name: Little Greek Fresh Grill.
“We’ve been thinking about the name change for a while,” says Nick Vojnovic, Little Greek president. “We utilized market research, including two focus groups and a survey of 452 people conducted by marketing students at the University of South Florida. To reinforce our decision, Little Greek Fresh Grill better defines our emphasis on fresh and healthy food with a Mediterranean flair.”