Let’s Talk Mixers

June 28, 2017

Imagine bringing your best piece of clothing to a new dry cleaner. When you pick it up, it looks pristine! It smells fresh, it’s stuffed with tissue paper, and covered in plastic. But the next time you pick up your favorite frock from the cleaners, it’s rolled up in a ball in the bottom of an old plastic grocery store bag and smells like smoke. Now I ask you, would you ever go to that cleaners again? Never! Why? Because the experience had zero consistency.

This is exactly how a customer feels when they go to an establishment and have