Le Duff America’s new CEO eyes bakery opportunities

January 13, 2017

Le Duff America Inc., the Dallas-based subsidiary of Groupe Le Duff, is renewing its focus on franchising, especially for its La Madeleine Country French Café and Bruegger’s Bagels concepts, new CEO Olivier Poirot says. 

In July, Poirot was named CEO of the international bakery conglomerate Groupe Le Duff’s Dallas-based subsidiary. He is leading “a multi-brand initiative to accelerate growth through a renewed focus on franchising,” the company said in announcing his appointment Friday.

Le Duff America also owns the Brioche Dorée and Mimi’s Café brands.

Poirot most recently served as senior vice president and chief financial officer of Sodexo North