Lamb Weston: “Seeing Possibilities in Potatoes”

June 22, 2015

Lamb Weston, a ConAgra Foods brand, announced today the launch of its new global brand identity expressed by the tagline “seeing possibilities in potatoes.” The launch aligns Lamb Weston operations worldwide under a common brand vision, describing the way the frozen potato supplier brings value to its customers’ businesses. The new global identity is the first major change to the Lamb Weston brand in its more than 50 year history. 

To ensure the work amplified the organization’s customer focus, Lamb Weston completed extensive research with customers in seven countries around the globe to identify the one thing they provide that…