Krystal Giving Money to Schools Around the Nation

February 23, 2017

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Krystal hopes to award north of $50,000 in grants this year for education programs.
The 350-plus unit chain hopes to award over $50,000 in first year.
Exclusive Brief: 

Around two years ago, Krystal had an in-house conversation about its core values. Since the brand was founded in 1932, long before many of today’s 6,000-plus employees were born, the company felt it was time for a refresh. Even if it wasn’t a complete realignment, Krystal wanted to reinforce the cultural and integral details that helped mold it into one of the South’s iconic restaurant chains.

The conference resulted in five points: promoting teamwork, respecting everyone, impressing customers, delivering results, and exemplifying integrity.