KFC Harnesses the Power of Snapchat
This Thanksgiving, KFC tapped Snapchat celebrity Michael Platco for the role of Colonel Sanders in the Macy’s Thanksgiving Day Parade. Platco recorded the experience from the float for his Snapchat story in order to engage a younger audience in the traditional holiday event.
Viewers were able to experience the parade from the Colonel’s perspective and get a behind-the-scenes look at Platco’s transformation into the role of Colonel Sanders. The content reached nearly 2 million people.