Johnny Rockets Opens Millennials Concept
Johnny Rockets is an organization full of new-concept ideas. Its latest is Johnny’s Burger Factory, the company’s first fast-casual concept, which opens Saturday (9/26) in Walden Galleria mall in Buffalo, N.Y.
This is an idea developed with one consumer category in mind. “Every detail about the development of Johnny’s Burger Factory, from the first design to construction, product development and marketing had a new kind of consumer in mind. It’s not possible to ignore millennials and still be competitive in the better burger category,” Johnny Rockets CEO Charles Bruce said in a release announcing the opening.