Johnny Rockets’ Evolution is Nearly Complete

January 13, 2017

The classic chain says it’s nearly two-thirds of the way done with its brand relaunch, which courts to millennials as well as devoted long-time fans.
The classic brand’s 2.0 concept continues to forge ahead.
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Johnny Rockets’ new One Penn Location will court a captivated audience near Madison Square Garden and Penn Station.
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When QSR visited the new Johnny Rockets location at One Penn Plaza adjacent to New York’s bustling Penn Station, there was a brief but pleasant calm before the storm. It was 10:15 a.m. on January 7 and, within a few minutes, the 22-seat, 1,100-foot square location faced a continual blitz of customers for a solid hour—as the first 100 eager consumers received a complimentary meal.