Joe Coffee expands in NYC markets following USHG investment

January 24, 2017

The first time Jonathan Rubinstein spotted Danny Meyer at Joe Coffee, his New York coffee shop, Rubinstein was so nervous that he couldn’t bring himself to talk to the famous chef.

“I remember being super star-struck,” Rubinstein said in an interview. “I was unable to introduce myself.”

Years later, Meyer has since become a big investor in Joe Coffee. On Monday, Meyer’s Union Square Hospitality Group announced its investment in the 14-unit chain of coffee bars. Terms of the investment were not disclosed.

The funds will help the chain grow — though Rubinstein, at least for now, is in no