Jamba CMO debuts fast-casual restaurant

June 16, 2017

Up Inspired Kitchen aims to inspire on several levels, featuring a healthful fast-casual menu and an atmosphere that invites daytime lingering.

Created as a personal project by Jamba Inc. chief marketing officer Rachel Phillips-Luther and her husband, Mike Luther, whose roots in restaurants go back to Bennigan’s in the late 1980s, the new 2,400-square-foot Up Inspired Kitchen opened in May in a lifestyle center in Frisco, Texas. 

Phillps-Luther, who moved to head marketing for the Jamba Juice parent last July from her longtime marketing role at Zoe’s Kitchen Inc., said the new restaurant is focused on healthful items that appeal to