Jack, Taco Bell Turn Up Discount Heat

March 10, 2016

Jack in the Box is making good on its promise to be a more aggressive discounter. Merrill Lynch restaurant analyst David Silvati reports that the chain last week launched a $3.99 Jumbo Jack bundled meal with the burger, two tacos, fries and drink in 40% of its markets. In the other 60% it has bundled its new Double Jack burger, fries and drink for $4.99.

In the chain’s Feb. 17 earnings call for its Q1 ended Jan. 16, 2016, Jack in the Box CEO Len Comma told analysts “heightened competitive discounting in the latter part of the quarter hurt our…