Jack in the Box’s Qdoba quandary

May 17, 2017

This post is part of the On the Margin blog.

Late yesterday, Jack in the Box Inc. said it is looking at alternatives for its Qdoba Mexican Eats concept.

Typically, that means it’s up for sale.

And there’s something to be said for that strategy. Years ago, burger chains couldn’t get enough of fast casual burrito — McDonald’s Corp. and The Wendy’s Co. each invested in burrito concepts. Both ended up spinning them off or selling them as they sought to concentrate on their original concept.

Jack in the Box and Qdoba operate two different types of concepts. Jack in