Jack in the Box Promises 2016 Menu Blitz

November 18, 2015

If you compete with Jack in the Box, circle the end of January 2016 on the calendar because the chain says it will be coming big and strong with new and improved menu items. Jack added a permanent “better burgers” line—the Buttery Jack burgers—at the beginning of 2015, and included several more upscaled LTOs such as the Jack’s Blazin’ Chicken, Black Pepper Cheeseburger and Jalapeňo Breakfast Burrito.

But you ain’t seen nothing yet, Chairman-CEO Len Comma told analysts today that in its Q2 (beginning at the end of January), Jack in the Box will launch a wave of improved core-menu…