Jack in the Box Launches New Mobile Game

August 28, 2017

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Fast-food industry innovator Jack in the Box brings its latest advertising campaign to life with the launch of Crave Crasher, a new mobile-optimized, browser-based game that challenges players to “crash their cravings” using the brand’s infamous Crave Van.

Crave Crasher puts users behind the wheel of the Jack in the Box Crave Van and tasks them with bringing one of Jack’s three new innovative Munchie Mash+Ups to a person who’s craving it. The twist? Users must avoid obstacles as they race toward the finish line, where a craving is waiting to be satisfied.