Jack in the Box Green-Lights Brunchfast

September 29, 2016

Jack in the Box this week announces the launch of “Brunchfast” the daypart that BurgerBusiness.com reported in June that it had trademarked and in August reported that it was testing in California.

At this week’s Wells Fargo Retail, Restaurant & Consumer Forum, Jack in the Box Brand President Frances Allen announced the roll out, saying that in doing so Jack in the Box is “blazing a new trail in the so far untapped daypart.”

Like everything on the Jack in the Box menu, the Brunchfast items will be available all day. But they constitute a new premium-price tier of breakfast