Jack in the Box could sell Qdoba

May 16, 2017

Jack in the Box Inc. said that it has hired an adviser to potentially sell Qdoba Mexican Eats amid concerns that operating two different brands is hurting the company’s value.

The company has hired Morgan Stanley & Co LLC to assist in evaluating alternatives with respect to Qdoba, Jack in the Box CEO Lenny Comma said in the company’s quarterly earnings release on Tuesday. 

“At our investor meeting last May, we said one of the factors that would cause us to reconsider our strategy with respect to Qdoba was valuation,” Comma said in the release. “It has become more apparent