Jack in the Box: All-Day Breakfast Hurt

February 18, 2016

Jack in the Box did what some other chains have declined to do: acknowledging the elephant in the room and conceding that McDonald’s All-Day Breakfast program had some negative impact on its sales in its Q1.

CEO Len Comma expressed disappointment in the quarter—ended Jan. 17, 2016—which saw Jack in the Box same-store sales rise just 1.4%. Company-store comps were up 0.5% despite a 3.5% increase in average check (a 0.6% gain from mix; 2.8% from price). A 2.8% decline in transactions was the problem and Comma said Jack in the Box sales/traffic took a hit during the 10:30 a.m.…