Jack Daniel’s Flavors Forge Partnership with Rumchata

August 26, 2015

The Jack Daniel’s Flavors team announced an official partnership with the award-winning cream liqueur brand RumChata. The partnership brings together Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Honey, and RumChata.

The partnership originated from the organic consumer trend of mixing RumChata with flavored whiskies such as Jack Honey, also known as “Honey Chata” and Jack Fire, also known as “Cinnamon Toast.” The campaign will introduce an aligned drink strategy across each brand’s communication strengths.

“Partnering with RumChata is an excellent and organic way to build on the existing popularity and success of Jack Fire and Jack Honey in the U.S.,” says Casey Nelson, brand…