Is TGI Fridays Preparing for a Millennial-Bait Makeover?
Warning: sun-drenched blond wood and a juice bar ahead
It’s no secret that chains are hungry for millennials. Companies from McDonald’s to KFC to Pizza Hut have revamped their business strategies in a desperate effort to lure in that elusive demographic, and in many cases that’s meant retooling the interiors of their restaurants.
The latest big name to undergo a hopeful millennial-bait makeover is TGI Fridays, the Dallas-based casual dining chain known for endless mozzarella sticks and dangerous mistletoe drones. The company just opened a prototype location in Corpus Christi, Texas, reports Adweek, and it’s a far cry from the dark, tchotchke-laden locations folks have come…