Is McDonald’s Back?

November 19, 2015

The latest McDonald’s turnaround might finally be working.
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If the big screen were to adapt the story of McDonald’s latest turnaround effort, perhaps it would be dubbed “The Comeback Clown.”

Except, of course, this comeback has been carefully crafted by professionals in pinstripes—not in greasepaint. And McDonald’s CEO Steve Easterbrook, the guy behind the unexpected turnaround, seems to be strategically rebuilding—if not rebranding—what was once perceived as a three-ring circus into a fine-tuned ensemble.

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