Is Free a Good Strategy for Your Bar?

August 26, 2014

Does your bar give things away for free? You might think that simply giving away things is counterproductive. Of course you shouldn’t give away everything your bar sells, but that doesn’t mean that giving away things on a smaller scale can’t be a great idea. In fact, free might be an awesome strategy for your bar! Keeping reading to find out why you might consider offering a few freebies to your customers!

It encourages new customers to come in.

Trying out a new bar can be a gamble, especially if customers already have their old favorites. After all, what if a new bar isn’t any good—that’s just wasted money and wasted time. However, you can help customers get over the “wasted money” part of that hurdle by offering some freebies. You don’t need to do anything huge. A free appetizer or some simple bar snacks can make a big difference when it comes to getting customers in the door!

It can boost your social media following.

Columbus restaurant Pizza Cucinova gave away free pizzas when it opened a new location. However, not just anyone could grab a free pizza…customers had to prove that they had “liked” the company’s Facebook page. Trying this strategy can increase your Facebook fans or Twitter followers! Simply give away something special to anyone who can show that they follow you on social media and you may find yourself with tons of new fans!