Is Fast Food Still a Teenage Dream?
Whether it was a pizza place, a taco stand, or another purveyor of feel-good food, the fast-food restaurant has long held a special place in American adolescence. It’s where teens worked and, until recently, where they played.
But in the last two years, quick serves and fast casuals have seen a plateau in teenage customers. Quantifind, a California-based data science company, identified the trend when some limited-service restaurant clients worried that their teen market wasn’t as strong as it once was. Josh Anish, Quantifind’s marketing director, dug deep into the data.