Is Efficiency a Better Indication of Success Than Sales?
How one overlooked statistic could make the difference
Every day you read an article about the ills of the full service segment. It is certainly pretty serious when brands like Ruby Tuesday, Ignite Restaurant Group, and Logan’s Roadhouse end up having to close a significant number of locations, with some even filing for bankruptcy. How can this happen? Well it is very easy if the concept is not designed with efficiency in mind.
I am going to go out on a limb and state that the problem with the full-service restaurant category is not that there are too many and