Is Blue Apron the Future of Home Cooking in America?

June 26, 2015

How meal-delivery services hope to change how America cooks — and farms.

I’ve never heard my mother so excited about cooking as she was the day her first GreenChef box came. Considering how busy she is, dinner was always an afterthought, a rotation of simple dishes that wouldn’t leave her laboring for hours. Enter GreenChef, then HelloFresh, then soon — now that they’re delivering to Kansas — the granddaddy of them all, Blue Apron. She’s a walking, talking referral service. (“Have you tried GreenChef?” she asked me the other night while pressing send on a coupon for a free week.…