Inside Toro Restaurant Group’s Massive US Open Pop-Up

October 31, 2016

Naturally, anytime a restaurant debuts a pop-up concept there are going to be concerns. Chief among them: guaranteeing a new audience enjoys the same experience as guests who frequent the brand’s brick-and-mortar location. And, just in case that doesn’t sound trying enough, imagine a 225-seat operation with eight bars and 1,000 diners per day, in the shadow of one of the world’s premier sporting events.

“We all looked at this as being a global opportunity,” says Doug Jacob a partner with the Toro Restaurant Group. “Given the fact that our brand is expanding globally and this audience was global, it