Innovation, Community Engagement Highlighted at SXSW 2017 Brand Innovators Conference
Church’s Chicken® Shares Valuable Insights From “Church’s Loves Communities” Web Series
Austin, TX (RestaurantNews.com) At this year’s SXSW Conference, a new spin on grass-roots marketing was highlighted as an innovative solution to digital engagement. Presented by Church’s Chicken on March 11, 2017, the Brand Innovators event featured the popular international fried chicken restaurant chain’s “Church’s Loves Communities” web campaign – and how it is driving traffic, increased guest satisfaction, and loyalty for the brand, which celebrates 65 years of community connections this year.
“Today, it’s easy for brands to get caught up in the data side of digital marketing,”