In-N-Out Sues Smashburger over Sandwich Names

August 30, 2017

Image Caption: 
Smashburger launched the Triple Double Burger in June.
The ‘Triple Double Burger’ has come under debate.
Exclusive Brief: 
1

A Smashburger product that is posting double-digit sales increases for the brand has caught the attention of a competitor.

In-N-Out has filed a federal trademark lawsuit against Smashburger and its “Triple Double Burger,” claiming it’s too similar to its popular “Double-Double” and “Triple Triple” burgers. In the suit, In-N-Out argues that Smashburger’s Triple Double infringes on its trademark and dilutes its distinctive quality.