IHOP’s New Tagline and Ad Campaign

September 27, 2016

For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and, sometimes, shed tears of joy during a surprise marriage proposal, all over a delicious breakfast, served fresh and hot. On Monday, the brand announced the debut of its bold new advertising campaign that captures the heart-warming moments that happen every day at IHOP—along with the distinctive food the brand is known for serving—and invites guests to Eat Up Every Moment with the introduction of its new tagline.

Building on the momentum of its prior advertising and marketing