IHOP Gets a Digital Makeover with Snapchat Partnership

February 29, 2016

IHOP Restaurants is celebrating the return of its popular “Double-Dipped French Toast.” To promote this limited-time offer, the restaurant is using innovative technology to allow fans to join in on the fun and engage with their brand through two social media and digital activations; a special edition Snapchat Sponsored Geo-filter, and their “Breakfast Name Maker.” 

IHOP Restaurants partnered with Snapchat to develop Chain Geo-filters, which are location-based dynamic art that can be added to photo and video Snaps. When using the app at an IHOP restaurant, guests who take a Snap will be able to swipe to reveal artistic IHOP-themed…