Hundreds Wait in Line at Brazil’s First Taco Bell

September 29, 2016

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On grand opening day, hundreds of fans waited in line for hours to have their first taste of Taco Bell in Brazil.
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On September 23, the brand opened in São Paulo.
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Taco Bell is taking Glen Bell’s vision of sharing Mexican inspired food to one of the world’s largest markets: São Paulo, Brazil. On September 23, Taco Bell entered the Brazilian marketplace alongside Sforza Holding, founded by Carlos Wizard Martins.

Sforza acts as a private investment company focusing on high growth potential businesses, and operates in the retail segment with Mundo Verde, the largest retail brand specialized in natural products in Latin America. In 2016, Martins expanded his investments into the quick-service restaurant market by bringing Taco Bell to Brazil.