How White Castle Became an Unlikely Valentine’s Day Destination

February 14, 2017

This “social media gimmick” is a 26-year-old tradition

Once upon a time, in a castle far far away, an idea was born. Behind the castle walls, a phone was picked up, a number dialed, a request made to the royalty, and a dream granted. The night would be magical: linens on the tables, guests in their winter finest, and a feast fit for kings but attainable for far cheaper. It was February 14, 1991, a date seeped in lore and history: the first Valentine’s Day celebration at White Castle.

White Castle, the 96-year-old burger chain centered in the midwest