How to Reach Diners with Social Media Ad Targeting
In 2016, more than half of U.S. restaurant IT decision-makers planned to invest in technology to improve customer engagement/guest loyalty. With diners craving more convenience and customization, restaurants are racing to provide faster service and product diversification.
As the competition among restaurants continues to heighten, brands aim to roll out marketing that breaks through the crowd and enhances relevancy. Their media mix usually contains various channels in an attempt to lure new customers while not alienating loyalists.