How To: Navigate Social Media

August 25, 2017

In an age where social media reigns supreme for staying in contact with friends and family, popular platform giants like Twitter and Facebook are proving that it’s just as effective for business. Not only do these avenues provide companies with a way to retrieve valuable customer data—such as demographics, buying trends, etc.—they also provide a (mostly) free way to reach customers directly to build relationships and also market their offerings.

If any of these concepts sound foreign to you, or if you’re having trouble engaging with your customers on social media, read on.

“Bars know their community of fans and