How to Make Your Employees Brand Advocates
You probably already know that your employees are your business’s greatest assets. In fact, they can make or break your business! But did you know that simply keeping your employees happy isn’t enough to make your business successful? If you really want your bar or restaurant to be the best it can be, you should focus on making your employees your brand advocates.
The 2012 Edelman Trust Barometer reported that regular employees have more credibility than CEOs. And customers tend to trust personal recommendations way more than they trust advertisements! That’s why it’s so important to make sure your employees are positively representing and promoting your brand. But how can you do this? Here are a few ways you can make your employees brand advocates.