How to Knock Down Dominoes: Pizza Hut Takes a Swipe at its Arch-Rival in Loyalty Program Promo (With Video)
Pizza Hut took a clever swipe at archrival Domino’s in a publicity stunt aimed at promoting its new Hut Rewards loyalty program.
It’s no secret that the country’s No. 1 pizza chain has been struggling to retain its market share in recent years while No. 2 Domino’s enjoys a surge, thanks in large part to innovations in online ordering that make it ridiculously easy to order up a Domino’s pie from just about anywhere.
With its corporate tongue planted firmly in cheek, Pizza Hut struck back last week with a unique video that featured a world record-setting attempt to knock