How to grow traffic with mobile-first search marketing

May 10, 2017

Alex Porter is president and chief strategy officer of Location3, a digital marketing agency based in Denver. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

Digital marketing for restaurants is more efficient than ever, making it a lot less labor intensive to incorporate slick, new websites and online assets like virtual reality and 360 experiences, even on mobile.

However, too many restaurants are overlooking the fundamental cornerstone of search and local marketing. The most beautifully designed mobile site in the world doesn’t do much for actual foot traffic without search engine