How to grow traffic in 2017

January 11, 2017

Last year, restaurants faced significant challenges in attracting consumer visits, and 2017 isn’t looking much different, according to The NPD Group, which forecasts little to no traffic growth this year. 

But NPD says there are still opportunities for restaurant operators to capture customers.

“It’s becoming more and more competitive,” said NPD analyst Bonnie Riggs. “[Operators] have to give consumers a compelling reason to visit.”

Here are four methods Riggs said operators will likely use to entice consumers to visit — and potentially change the forecasted traffic future — as well as insights from forward-thinking brands. 

1. Increase innovation. The world