How to Develop a Better Kids’ Menu

June 16, 2017

There was a time when kids’ meals were for kids. The success of each meal was roughly equivalent to the coolness quotient of the freebie toy multiplied by the sugar, fat, and calorie totals from the once-requisite burger, fries, and soda.

These days, however, kids’ meals are increasingly for parents; not to eat, necessarily, but to feel good about what their kids are consuming. The younger generations are getting a new generation of cleaner kids’ meals. Nearly nine in 10 parents support “healthier” kids’ meals, according to an American Heart Association poll.