How to Create a Winning Cocktail Menu

August 12, 2014

Whether you are running a bar or restaurant business, the marketability of your cocktail menu can have a tremendous impact on your bottom-line. In fact, profit percentages from drink sales in restaurants are frequently as high as a 700 percent markup.

If you are a restaurant, in particular, your cocktail menu might have gotten easily overlooked or neglected because so much of your efforts and energy continue to be placed on your food. But, thinking about how you also improve the sales and marketing appeal of your cocktail menu will be well worth the endeavor.

So, as you give your cocktail menu a fresh makeover, here are some tips for success.