How the Jell-O Shot Went From Collegiate Party Favor to Craft Cocktail Companion

May 29, 2015

Considering the rise of craft jelly shots.

With its wobbly demeanor and slippery texture, it’s easy to imagine Jell-O as the punchline to some sort of long running culinary gag.

There’s the scientist who tested Jell-O for brainwaves—and found that they’re almost identical to that of an adult human.

There’s yet another scientist who was awarded the Ig Nobel Prize (a spoof on the Nobel Prize in recognition of achievements that “cannot or should not be reproduced”) for inventing blue Jell-O.

There’s Jell-O’s comical rainbow-hued spectrum of colors and flavors that have dotted supermarket shelves for over 100 years, ranging…