How Shake Shack Leads the Better Burger Revolution

June 24, 2015

“I bet no CEO of a company has said this to his team,” Shake Shack leader Randy Garutti tells a roomful of employees. “I want to challenge you to put us out of business.”

It’s less than 30 minutes before the 11 a.m. grand opening of what will be the 66th Shake Shack—a gleaming, multimillion-dollar outpost located in a Victorian brownstone on Newbury Street, in Boston’s gold coast shopping district. The assembled workers sit riveted, but this last-minute dare is probably not what they were expecting.

Garutti, the company’s CEO, has been up since 3 a.m. He came to…