How Ruby Tuesday upgraded its Garden Bar
Ruby Tuesday Inc. CMO David Skena is shedding light on the casual-dining chain’s path to upgrading is signature Garden Bar after more than a year in test.
The Maryville, Tenn.-based operator rolled out the revamped Garden Bar on Jan. 17, after smaller market tests showed it was an important brand differentiator.
“The Garden Bar is really the cornerstone of where we want to take the brand and where we want it to be in the lives of our guests,” Skena told Nation’s Restaurant News. “We can be a restaurant concept with better choices on the menu for people to make.