How restaurants can attract Gen Z customers
Joseph Szala is a restaurant branding expert based in Atlanta. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.
Restaurants have traditionally been a means to an end. But due to mountains of options, they’ve surpassed the basic utility of satiating hunger, and have created new need and want states.
This phenomenon is especially prevalent among Generation Z. For them, brands have evolved into cultural and social statements. Translation: Restaurants are no longer here to simply satisfy hunger.
In today’s world, young diners and would-be brand ambassadors want brands that reflect and